The problem of evaluating the prospects of a blog is much sharper than it seems at first glance. Buying articles guards and eternal link, purchase the entire blogging, link exchange - all of these operations require a detailed analysis of the prospects of the blog donor for the most effective investment of time and money. Otherwise you risk to invest money in buying links or articles, which are subsequently canceled due to the fact that the blog took off from the donor index or fell under the filter.
Systematizing In this article I will discuss how and by what criteria I assess the prospects of a blog before you buy something on it.
1. Age blog
Young blogs I discard right away, because it is not clear whether the blog will receive further development and will exist as long as its author does not disappear enthusiasm.
Tellingly, the credibility of the author here does not matter, because in my mind there are cases where even the name of the bloggers, not coping with the conduct of the second blog, removes it out of sight (selling or just throwing).
2. The stability of renovation
It is not important how frequently updated blog, but the constancy of its filling with new material - a pledge of "adulthood" blogger and the mood in the long game.
The most delicious options are blogs that have new materials appear in the same time - one of the evidence that the blogger is so professional approach that article have prepared for the future and they are published on schedule, on the machine.
3. The presence of exchanges of links on the blog
I completely ignore blogs that sell links from your pages, for two reasons. First - if the blogger began selling links to your blog, it means he is not particularly interested in the future of his offspring and sooner or later turn into a blog trash. The second reason lies in the fact that the flight of a commercial blog from the index
4. The good characteristics
It covers the following characteristics: attendance, tematichnost number of RSS-subscribers TIC, PR, the blog directories DMOZ and UC. Evaluation takes place "in the eye" and, depending on what goals we want to achieve, in cooperation with the blog.
Priority blog donor characteristics, depending on the purpose, in order of importance:
- Increase your performance SE-site: CY, PR, the blog directories DMOZ and UC tematichnost, attendance, number of RSS-subscribers;
- Attracting visitors: tematichnost, attendance, number of RSS-subscribers, CY, PR, the blog directories DMOZ and UC.
5. Aggressiveness monetization
Under aggressive monetization I understand the amount of advertising material per one article of the title of the blog, a few articles and a blog for the whole entirely - depending on the type of advertising. Meet the changing parameters:
- The number of guards - not more than 3 for the post;
- The number of advertising posts - no more than 10 conventional articles;
- The number of banners - so as not to interfere with the overall perception of the material. Evaluated by eye;
- Teaser ads - is admissible only if the blog is not thematic focus (entertainment blogs, kinoblogi etc.).
Aggressiveness monetization - one of the first signs that the blog one day will be discarded.
6. The cost of advertising
Consider blogs is cheap only in one case - if they have recently signed up for the exchange, through which you purchase. In all other cases the price is cheap - the main sign that after a while the blog will become a donor to the trash.
Course and inadequately expensive options to consider, too, makes no sense.
For myself, I gave the optimal rule that works in 80% of cases - to buy advertising at a price slightly higher than the average for the system in the selected category. As a rule, this approach ensures that the blog owner is responsible and cares for its own audience, and therefore, this blog will live long and grow quickly.
7. Subjects and quality of recent posts
Carefully analyze the latest blog posts on the subject of short and netematichnyh posts. If the trend of pouring water and "formal replies" is a long time - Treat blog with suspicion. It is likely that in the near future there will be other signs of fading.
8. The costs of promotion of the blog donor
Analyze this criterion, we will by viewing the desired backlinks blog. We are not interested in natural links (they are, of course, is also a good factor, but it is not necessary to us), but quite the sales. And those who bought at the high-quality articles, all on trust resources. Found these? Feel free to add one point plus blog donor - if the author is advancing quality articles "forever", he definitely thinks strategically.
9. Intuitive criterion
In this test, I made those cases where, like, the blog does not satisfy some of the above parameters, but it is intuitive that the blog is made "to the soul" and the author takes pleasure in his conduct.
This criterion more fragile than the rest, because there is no way to change such things as "enthusiasm" and "the desire to blog in the future", but still write off is not worth it.
Closing
At first sight this analysis of purchased sites seems too careful and picky. But I assure you that this feeling only to survive the first five to seven evaluations. Later you will learn to feel reliability advertising platform, even after it a cursory inspection.
Remember that every day on the exchanges go nowhere thousand advertising budget, just for the reason that the optimizer does not bother to check a few parameters of purchased sites.